Hi, and welcome to the Mindset Coach Academy podcast. Today, it is Mental Monday, and we are talking all about mindset, how to live it, how to teach it, and how to sell it.
All right, guys. So, as I mentioned, I'm experimenting a little bit with doing a podcast while I'm walking. And right now, I'm actually walking around my daughter's soccer field while she's practicing. And I wanted to do this because, you know, I am a mom of four, and I get a fair amount of work done during the day, but I also have a lot of inspiration in these, like, little pockets of time. And I think for many of us, that's like the new way to work.
And, you know, for a lot of my students, I want to set a really good example, and for any of you that are listening, of like, being able to do this work or really any work in a way that's just different than it used to be. Like, I don't want to be changed to my desk. My kids get home from school, and they have activities, and I want to be able to get stuff done. And then I also don't want to be working all the time. So it's not where I feel like I can't also just, like, go for a walk and not work.
But, yeah, so I wanted to experiment and try. And so today, what I wanted to talk about is I really wanted to sort of unpack how I got here. I've been talking a lot with many of my students or potential students about getting into this space and how much of like a wonderful time it is to be in this space as a mental performance coach and how accessible it is to get training and really like getting super, super good at like all the things that are needed, like sales and marketing and like all the things.
And I think sometimes people see that and are like, oh my God, there's too many people. And I think my story today is going to help you see how much of like a good thing it is that there are so many more mental performance coaches than there used to be. Okay, so the way that I'm going to start is I'm going to go all the way back. So I became really interested in mental performance coaching when I was 16 years old. And really that came from my own experience, like not having it at all, like struggling. Like I was on the struggle bus, the end of my sophomore year in high school, and I didn't know how to get out.
I was playing and I wanted to play at the next level. Like I had huge dreams. Like I remember just like falling asleep at night, like dreaming of playing Division I basketball and like it wasn't happening. Like I was not getting recruited.
I wasn't playing that great. I just and I knew it was in my head, but I just didn't know how to get out of it. And so anyway, as luck has it or fate or whatever you want to call it, my mom found me a mental performance coach. And as funny as it is, like my mom was not the parent that was like super into sports. She didn't grow up. You know, she's pre night title nine.
She would not grow up like playing sports. My dad was was he was a college athlete, but my mom was the one that like saw the mental need and found me somebody. So I got this mental coach and I literally remember like those first few meetings, like one meeting and then we started in the gym. And I remember like the way that he approached things being so different. And it's like everything made perfect sense. Like immediately. And so whenever I'm coaching somebody and they get that like feeling of like, oh, this is spot on. I love that because I remember that feeling so well.
Okay. So with that, I my career really like, like hockey stick kind of like improvement within three months, I was getting recruited pretty heavily. And anyway, fast forward, my high school career ended up being really great. After struggling really like a lot and not knowing how it was going to turn out. It ended up being great. I got highly recruited. I chose Iowa State.
Okay. So in high school and I at Iowa State, I kept getting tested mentally as one does, you know, the obviously the higher up you go, the more mental it becomes. And I also like looked around and realized how many of my teammates were like wildly talented, hardworking and could not put it together mentally. And I would say even more so at the college level, because as you know, like the margin of error is so thin.
It's very much a sink or swim mentality. Now I was in college late nine. No, sorry.
High school late nineties, college beginnings of the 2000s. And I am sure that there were some sort of mental health resources. I mean, we have everything else, but nobody knew about them. And we would have had to sort of raise our hand and say, I'm really struggling. And it would have been probably only if you were like, you know, almost like clinically depressed or something like that. It wouldn't have been for like, Hey, my confidence just tanked.
You know, it was, it was for like extreme mental health issues, which as, you know, if you're, if you're listening to this, you know how important that work is. It's just not what we do. Right. And so we didn't have any sort of like resources from a mental performance standpoint. I'm sure there are mental health resources.
I didn't know about them, but we weren't mental performance. And that's really the distinction that I try to make, right? In my work. Anyway, so my college career was amazing. I was wildly successful.
Of course, my senior year was really hard. Everybody left and we lost every game. But prior to that, we were, I was honorable, mentioned all American. I was up for the best point guard in the country award. We went to the incident of tournament three times. We had the sweet 16 twice. We won two big 12 championships.
Like it was a dream career. And it was Iowa State. And as many of us know now, like Iowa, just the state of Iowa loves some women's basketball. And that's really why I went like my coach had an amazing program.
It was really celebrated. And so, you know, what we've been seeing recently in women's basketball, I mean, we didn't have that level of enthusiasm, but like it was up there when I was in school in Iowa at Iowa State. And so it was just like this dream career was amazing. I got drafted and I'm going to skip over a lot of this because that's not really about my basketball career is more about the mental side, but just an overview is I got drafted, got cut, went overseas, got drafted. I was in the WNBA, got cut from training camp. And, you know, all of that was like me testing my mental fortitude. It was really hard to make the WNBA. It still is.
There's very few spots. And, you know, every level you go up, you go from being the big fish in the small pond to being the small fish in the big pond, right? And so there's always these mental jumps, but I was really prepared for it.
Like it was, they were challenges, but I was able to use all the skills that I had developed. I mean, college basketball in the United States is really intense. There's a lot of pressure. And so it really sets you up for success in the professional level if you can make it. And so anyway, I went overseas and I played professionally and I did that for seven seasons. But as I was going into that phase of my career, I was like, Jesus, there are so many athletes that have not gotten mental performance training. As I mentioned earlier, like so many of my teammates were on the struggle bus, just like I had been at 16. And I didn't really quite, and I was still like struggling in other ways.
I mean, there's challenges all the time at that level. But I wasn't sort of like going under, you know, like they were really floundering. And, and I didn't quite know how to help them, but I knew that what I knew would help. And so when I graduated, I was like, OK, I love sports. I believe in the transformational power of sports.
I'm especially passionate about young women in sports. And like, what can I do to like start taking this thing? Like I felt like I had been let in on this secret. Like the tools that I learned from my coach at 16 years old were not complicated, but they made such a huge difference in my career. Like I just felt like I had been lucky and I wanted to pay it forward. So I started with doing a basketball camp in Iowa for young girls.
And I did that for probably two or three years. And, you know, I didn't know what I was doing at all from a business standpoint. But I organized it. I got some sponsors, we did some t-shirts.
I got my teammates to help. And like we put on this camp that was all about confidence through basketball. And I really got to like practice teaching some of the things that had been really helpful for me. And it was awesome.
Like it was so much fun. One of the at least one of those players ended up playing for Iowa State years later. And so like to see like the full circle of like those young women, because they were probably like 12, 13, maybe 14. And I was like, you know, just graduated from Iowa State. So like and me and all my teammates, like we were like, I mean, I can only imagine at my age at that age, I should say 12, 13, like seeing the college athletes and getting to go to camp with them. Like it was really cool and to like talk to them about confidence and mental performance training and really give them. It was all about life skills, right? It was like through basketball, we're learning life skills. And so I felt really good about that. I did that for probably two or three years. And around that same time, I was like, OK, I think I want to do this. And by this, I wasn't exactly sure.
But I knew that like mental performance training was like this. This like drive, because again, it was almost like I'd had these like this fork in the road at 15, 16 years old, where I was like, oh, that could take me down that road. And like it wouldn't be good. I would be like, I was joking.
I'd be like sitting in a bar, you know, complaining about my sports career at 40 years old, you know, or it could be like it turned out, which was amazing, like dream career. And it literally came down to mental performance training. And so anyway, what one of the things that you know, have these people in your life that like say one little thing and he like latched onto it, Jeff Jansen, who runs I can't remember his company name, but he does a lot of culture. He's written a ton of books in the sports world and has done a bunch of trainings. He came into my college team at one point and did some work on culture. And I remember talking to him because I was like, I think I want to do this. You know, I wasn't really necessarily interested in culture, but the idea of going into college teams and working with them, because I loved sports. And I didn't think that I wanted to be a college coach because I knew that I wanted to play. And I figured when I finished playing, I'd maybe want to be home, you know?
And so anyway, I decided, so I talked to him and he was like, figure out what you love and then later figure out how to get somebody to pay you to do it. And that stuck with me. And to this day, like, I mean, I talked to him maybe four or five years ago, and I reminded him of that quote and like how it impacted me. So I kind of always had that in my mind.
I was like, I don't know how I'm going to make this work, but this is what I want to do. And so I was playing professionally for about seven or eight months out of the year. I would come back and I would almost every year try to get into training camp with the WNBA, be a practice player. Like somehow that was still my dream. I was still working on that, but that was the summer and it really never worked. But I was that was my goal, right? Because that was my that was my job.
I was a professional basketball player. And so but during that time, I would be home for like home, meaning Seattle or at least in the States, and I'd be home for like four or five months. And so what I would do is I would decide to work with like as many college teams as I could between, you know, at that time, they were limited in hours and, you know, athletes would come in August.
And so it was like, you know, August to like end of October. And then I would have to go to whatever team I was playing with over over in Europe. So I would try to get in as many teams as I could.
But sort of backtracking is like, again, I didn't know what I was doing. But I was like, I know I have something to teach these athletes. And so I put together a curriculum based on some things that I knew. I went and got some facilitator training for a program called the Pacific Institute. I don't even know if they're still around, but they did a lot of corporate trainings. And they had a curriculum for kids, but it wasn't performance based. So I learned it and I was like, this is interesting. But it's not exactly what I would teach because they didn't have the sport psychology angle and the competition angle. So I basically was like, and that was actually even, I think, a couple of years later. But in the beginning, I was like, I know I need to teach them something. I don't know exactly what to teach them or how much to charge, but I just sort of figured it out. I just was like, this is going to be messy.
I'll probably get it quote unquote wrong. But I know that if I go into a college team, I can teach those athletes something because I was just them. And I saw how many of my teammates were struggling. And so I put together a rough curriculum.
And this is one of the exercises that I do with my students or potential students is like, what are the five? And of course, now we have it with the mental game plan where we really break down. I've been doing this for 20 plus years, so you don't have to do this. You can just take our system and not reinvent the wheel. But at the time, I didn't have anybody to look to for a system. And there was no proven system out there.
Right. There was like, again, things from positive psychology. And there was like some things for sport psychology. And like I learned all these things, but I had to put them together in a system that I was like, this is what a college athlete needs to do. So but I did it.
And I just let it be messy. I would I put together a workbook and I use that term very loosely. I use Microsoft Word and Clip Art.
If you are old enough to remember what Clip Art was, it's not pretty. And I photocopied it and I put them in binders with the team logo on the front. And I didn't even have a logo myself. It was, I think I had the name positive performance, but it was literally like in like Times New Roman font.
That was it. So and I'm telling you all that because you don't need everything to get started. So I did that for a couple of years. And really how I got those sales was within my own network. I called up college coaches that I knew. And like people that had recruited me, people that I played for, like anybody, people I played against, anybody that I knew that knew me, that had respect for me or how I played or we had an existing relationship. And I was just sort of like, I mean, I'm sure it sounded a little bit better than this, but probably not much where I was like, so, hey, could I come work with your team?
Right. And like, you know, again, I had, by that time, I probably had a one page proposal. And, you know, slowly I was getting other coaches to say, no, no, she's really good. And so I'd get testimonials and it would just build from there. And then from that, I would use those testimonials and I'd ask those coaches if they knew anybody. And I would start cold calling coaches that I knew. I did a lot of cold calling in the beginning.
And I got a lot of rejection, by the way, even rejection from people that I thought really would not reject me. And I did. And I just, but again, I just kept going.
And here's the important thing is like, I went and I worked with teams. It was messy. I wasn't quite sure about my pricing. I wasn't quite sure about what I was going to teach, but I came up with something. And what those athletes told me was exactly how I felt when I learned it, which was, why have I not learned this before? And once I heard that a couple of times, I was like, okay, this is what I'm doing. I'm going to keep playing. I'm going to keep playing and I'm going to keep iterating.
But like, this is what I want to do because people were not getting this information. And I felt like it was a calling. I felt like this was what I'm best in the world at.
This is what I'm supposed to be doing. And so that's what I did. And I did it for all those years that I was playing. And I would just, again, work with a few teams and then I'd go back overseas to Europe and I would play myself and I would, you know, iterate. Every year I would iterate on the content.
Eventually my workbooks got designed and they looked a lot better than the Home Depot, you know, photocopied ones that I had made, but they were still pretty rough. And I just kept iterating and I kept again getting down to that system that we teach now, the mental game plan. But guys, that took like 20 years. And the cool thing is, is you don't have to reinvent the wheel, like I said, because it did take me a long, long time. Because you just are like, oh, take this out, add this in. You know, this isn't resonating.
This is more of this, less of this. You know, it's like, it's like we're finding a really good recipe, you know. And once someone else has a recipe, just use theirs. That's my pro tip for the day.
Okay. So that was, so then I, and then I was, so I was doing that a bunch, you know, by a bunch, I just mean I was doing it while I was playing. I still hadn't made the WNBA. That was a big mental challenge for me as well.
Many of you have heard that story. Kind of my last time that I went to training camp, I thought I had a pretty good chance and they ended up drafting a point guard in the first round. I went through all training camp and basically that by the end they were like, yeah, we can't kind of burst around draft pick. And, you know, we were kind of neck and neck anyway. So it wasn't like, it wasn't like I was cheated out of position.
She was very good. But at the time I certainly felt like it. And that was a big mental challenge for me. And I'm telling you that because I think at the time, not I think, actually I know at the time, I was kind of freaking out a little bit about my career as a mental performance coach because I was like, if I don't make the WNBA, like who am I to tell other people that's mental training works?
Which when I say it out loud is like a crazy thought because it's so untrue. And in fact, that experience of wanting that so badly and not working out and having to go to practice knowing I wasn't going to make the team because they had told me, but I still wasn't cut yet. Basically it was an assistant coach that kind of took me aside. That mental mind F, which is what it was, was such a good lesson for me. And it helped me, I mean, it helps me as a mental performance coach to have had that experience. But at the time I kept telling myself, I'm not going to be qualified without this sort of like badge of honor. And again, I'm telling you that because you may have something in your life that as silly as it says, sounds when you say it out loud might be holding you back and you're thinking, well, I'm not qualified because.
And what I will tell you is that you might be qualified because of that thing. Side note. Okay. So I wrapped up playing. I played my last season. I did a bunch of teams and then I went and played a half season in Israel and Croatia. I turned 30 years old and I was like, okay, I'm not really like sick of playing.
I love playing. But the lifestyle and like wanting to move forward with my career, wanting to start a family, I was like, okay, I think it's time I really want to like go for this with the mental performance training. So essentially I partnered with my brother and we tried to go big. Like we came up, this was like 2011 because I was like, the world needs more mindset coaches, everybody needs this information. How can we get it to more people? And also I'm not going to be traveling like as much as, you know, it requires to go work in person with all of these teams that need it.
So how can we essentially scale it and create a program that people can do? And I will tell you this, we failed in that endeavor for a number of reasons, but one was we were too early. And I'm telling you that because I think sometimes people like, well, there's too many mental performance coaches. And what I will tell you is that it is way harder when there's not enough because the conversations we were having, we're also explaining to people the importance of mental performance training and why you need it and what it is. And when the collective consciousness of, you know, the world and the sports world in particular got ahold of mental performance training and you started seeing athletes meditating and they were talking about mental health challenges and then COVID hit, which made it all, you know, whatever was beneath the surface come out to the light of day. Your job as a mental performance coach and your job of selling mental performance coaching got so much easier. I can tell you that because there's this concept called the blue ocean where if you are, you're in the blue ocean, meaning there's no other boats around from an entrepreneurial standpoint.
It's really hard to get momentum unless you have a ton of money, which we did not have, right? And you really don't want to be the first in other words. And I can't say we were the first. There was other people doing mental performance training. We certainly weren't the first, but we were on the ground level and we were certainly on the ground level trying to get people to, you know, do a course or do a training without just having a mental performance coach on site. And so we were early, you know, people were not doing courses, not to mention all the technology that we had to try to figure out. And we did figure it out, but it was still the way that business was running was still me doing in-person training. So that's where the money was.
And then funneling it back to the business to try to get this other piece up. And then we all started, my brother started having kids. I started having kids and it became really unsustainable for me to travel. And so we didn't shut that business down, but we kind of did. And at least it was, it was a like, get rid of the office space.
Employees were all, they'd all kind of gone their separate ways anyway. My brother went and got a day job and I was left there and I had a baby, I think a one year old. And I was, it was really like this pivotal moment of like, do I want to do this like for real on my own and basically start from scratch?
Or do I want to go do something else or take some time off and be a mom? Right? And it was a real like pivotal moment in my career. And I wanted to tell you guys all about that because I think sometimes you see like, not that I'm like some, you know, big shot, but like you see the business that I have now and not everybody knows that it's taken me 20 years. Like it's taken me a really long time to get to this level. And again, some of it was timing. A lot of it was me learning about business.
I didn't even get a man. I didn't even get a business coach until that moment when I had a one year old and I was like, Oh, shit, I don't know anything. Like I have been bootstrapping and like DIYing this entire thing this entire time. And some of that was it wasn't my main income. Like I was very much a side hustle because I was playing. I was a professional basketball player. I had that was my quote unquote day job. But some of it was just naivete. Like I didn't even know what, which is surprising because every good thing that I've ever done in my life was very much based on having a really great coach.
So I got a business coach. Her name was Lydia Wagner. I just read reconnected with her actually recently.
She's awesome. And she really helped me like figure out what this new business was going to be. And so it still was me working with teams for a little while. And then I started doing way more like zoom and workshops that way.
And working with some individual clients. And I really built the business back up to at least a sustainable place where I still had time with my daughter. You know, had a basically, you know, I did that for a few years while my first was really young and then I had another baby. And so the business was going well, I had rebuilt it in a way that worked for me in my lifestyle.
And I really like had that sort of come to Jesus moment was like, do I want to do this? And the answer was still a resounding yes. And so I was doing that. And then I decided that the tide was really turning when it came to mental performance training as a real option for people where before I had felt like I was like, I wasn't the only one, but it definitely felt like it. And again, it felt like I was constantly trying to like tell people about it.
And then, you know, about five to seven years ago, the tide started turning. And suddenly people were talking about mental performance training or mindfulness or, you know, the mental side of sports. And I was like, okay, because I thought about training other people earlier. And I was like, I don't feel comfortable training people until like, again, our collective consciousness gets to the point where I feel like there's a real chance for other people to make money.
And then all of a sudden it felt like overnight where I waited a little bit after that. But then I was like, Oh my goodness, like, this is people understand what this industry is and they want it. Like there is enough of a market demand that I feel amazing about training more people. And it really aligned with my mission, which was the same mission the entire time was like, all athletes deserve to understand the things that I learned at 16 and one on one, or even me to specific teams, like I'm never going to reach enough people.
And so the ability to train others and like the ripple effects, the exponential ripple effects of reaching more athletes with these tools that not only change their athletic career, but can change their life. I was like, I am in. And so prior to that, though, I had dabbled. So I did a little bit of like life coaching. I was like, I'm just trying to make it work.
I was trying to make it work with young kids at home. And what I learned from that though is like, I wasn't really passionate about that stuff. Like corporate speaking was great. I mean, you could make a shit ton of money, excuse my language. And yet it didn't even, even if like the corporate speaking, when I went to like women's groups, I liked it.
But without the sports component, like something was missing for me. And again, that's just me, right? But I didn't really know that until I did it. Because again, like, you're putting in a group of women and I'm like pretty happy, right?
But the sports component and angle was like something that really like felt like in line with the things that I really care about and really what I'm good at. And so I tried it. I'm glad I tried it. And it wasn't really for me. So then I was like, okay, the world is ready for mental performance coaches because I didn't want to train people until I felt they were ready.
And then they were. And so what I did was, and this is a funny thing is because I'd done a little life coaching before that. And like literally weeks before I did our first mindset coach academy, which is not what it was called. But weeks before that I had done like a launch for a life coaching program that was I think $500. And I remember we were on vacation in Hawaii and it was closing and I had one person sign up and I was mortified because I knew what a great deal it was. And it was just a really good lesson for me though, because it's like if your heart's not in it and if the offer is not really solid and really in line with what you can offer the world, it's really easy to just think that because the price is good that like people are going to be lined up. And it was totally misaligned with what I wanted to do. It was going to be a great program. I still would have coached the heck out of those people, but it just it was just a little off. I also didn't have a ton of experience with really marketing. Like I didn't really have the foundational pieces and the just the marketing understanding of how you need to learn how to talk about your offer in a way that people will listen in a way that they care, because I think I still had a little bit of the hubris of like, well, this is a great price and I'm a great coach. It's going to be a great program.
So like people are crazy if they don't sign up and like that is not a way to market things at all. And so I learned that lesson. Again, I was mortified.
I had to give her her money back, which is always kind of embarrassing. And I really again had this moment of like, oh, can I do this? And I had been thinking about doing a certification program or at least some way training other mindset mental performance coaches. And I really and I'd so I've been thinking about it for a long time. And I wasn't exactly sure how I was going to do it. But I thought, okay, this and I sort of mapped it out, which is what I always recommend with new offers. And like, I really kind of gut checked it.
I really took time to think about it and what it would be and what I could offer and is it aligned with what I want to do and what would I teach them? And I basically beta launched it. And this was gosh, I don't know what year this was. This might have been 2017, I want to say something like that. And this was very soon after launching a $500 program that was misaligned.
And I'm telling you that because I think again, a lot of times we think, well, the price is the thing and it's not the price. I launched that beta. So I kind of soft launched it. I basically like put it out to the newsletter, had people tell me before I created anything, mind you, which is what do we recommend in the mindset coach got me do not create things until you know that you can sell them. People want to create things before they sell them, sell them and then create them. So I didn't create anything, but I sold it and it was I think it was $3,500 if I remember correctly. And I think I had five or six people in it.
This is a week or two after not being able to sell $500 program. Okay. And so I had those five or six people and I took them through it and I loved it. They loved it. I loved it. I felt so aligned.
And I think that was called becoming a mental performance coach or something like it wasn't like a full certification yet. But I it was the it was the genesis for all of us like that is how I started and I did that. And then I did it again. And then I did a longer program.
I did like a year program. And I think that was more like 10,000. And that was definitely more, it was longer, it was 10 or 11 months, maybe even a year.
I think I said that thing might have been a year. And it had a lot more of the business side to it. And I really liked that.
I really liked working with them. But that was a little too long. And and then I started doing the certification. I every time I reiterated, I went back to the drawing board. I again, just like I did from a content standpoint, for athletes, I kind of took this thing.
I put this in, I took this out every single time I just tried to refine it. And you know, the rest is history. Basically, we we kept moving forward with that certification. It got better and better every single time. And then our students were getting really great results. Like, many of our students were making some of them were making a ton of money as mental performance coaches. Some of them were, you know, just doing it as a side hustle. And we were getting results, like they were going out and they were getting paid clients. And not just increased after COVID.
Like it just like kind of exponentially really to where we had like, massively successful coaches. And some, you know, that weren't or didn't want to do it, you know, at the end of the day, or some that put it on the back burner and like had a couple clients here or there. I will say there was like a wide range. There was also people that like, they just took better family vacations because they had like this little side hustle, but got their day job as mental performance coaches.
So there's a wide range. So anyway, I did that for a couple years. And then I realized that after the four months, people really needed more support. They had learned really soup to nuts how to start their mental performance coaching business in four months. But the implementation and in particular, the mental component of the implementation, meaning they would finish the certification and the very next week, without the support, without the direction, the self doubt and the limiting thoughts would really take over and the overwhelm and the paralysis would come. And it was really challenging for them to keep moving forward on their business in the same with the same momentum and the same, you know, efficiency that they had had during those four months. So we started what we call the insider program.
And so we did that. So that's the follow up program to the mindset coach academy, where it's a monthly mastermind basically, and they got also get access to all of our licensed materials, which you know, it's all about like getting people shortcuts, right? It's all about like, how can they efficiently not reinvent the wheel, like use what we've created and really build their businesses faster, which means helping more people. So you can see it's all aligned with like those original missions of like, I got this mental performance training, other people needed it, I wanted to get it to them. And then most recently, we decided to launch the mental game plan, which is our smaller course.
It was a six week live training. We're going to relaunch it in 2025. It's probably going to be a course with some on some coaching support that basically teaches you that framework that I took 20 years to develop.
So that again, is in line with how can we get this in the hands of more people? And that's really for somebody that's just wanting to learn the mental performance training skills, either to start a business maybe someday, but just wants to start with something, you know, lower cost and less time investment, or it's for a coach that's like, I'm not sure I ever want to start a business doing this, but I certainly want to take it to my kid soccer team or the high school team that I coach or the college team. So that's what's happening with the mental game plan. So essentially we have kind of three programs with the mental game plan, which again, is like the course for coaches without the business component. Then there's the four month mindset coach certification program that teaches you how to build a business. And then we have the insider program, which is the follow up mastermind to that.
So that is where we're at. And currently right now I have an amazing business. I work, I don't know, probably 25 to 30 hours a week. I have a lot of childcare help with my four kids, but I'm there when they're leaving for school, I'm there in the afternoon when they get home, I'm there for the activities at night. I don't do a ton of travel.
I do a little bit. And it's just a really amazing life, but it didn't happen overnight. But it is possible. It is possible and it's possible to take your experience and just decide that that's what you want to do.
And the nice thing now is what I didn't have, which was mentorship. I didn't have a plan. I didn't have anybody to show me the path. I had to come up with everything on my own. Oh, and then I also went and learned hypnosis.
I forgot that when I was about 26. I worked with a hypnotist. His name is Dr. James Hollingworth. And he was amazing. And he worked with me so long as a, as a, as a, um, like a performance coach for me and hypnosis. And because of him, I learned all of this training.
I started implementing with my teams that I was working with. And I also went to hypnosis school. So, um, that was a pivotal moment in my life as well.
Like he taught me so much. Hypnosis school was really interesting and helpful, but it was not performance based at all. So I took all of that and I started learning it. And the performance visualization specialist has a lot of the principles that I learned in that, which is part of the mindset coach academy. It's part of the dual certification that you get in the certification. So that's my hypnosis and guided visualization background. And I can't believe I forgot that because that's like a huge part of my story. Um, so yeah, that's what I'm doing. Again, I love this work.
And, um, I think everybody that wants to do it should do it. Again, it's not an easy path, but it's certainly possible. And it's way more possible now because you don't have to reinvent the wheel. People are aware of mental performance coaching and the importance of it. Like the world needs more of us and they're ready for mental performance coaching. So if it's something you've ever been interested in, um, just, you can come DM me, you can check out any of our courses, our certification.
Like it is the best job in the world. And thanks for going down a little trip on memory lane with me. It was really fun.
And I hope the audio is okay. Apologize if it's not, but, um, yeah, I just wanted to kind of give you the origin story. So all right, guys, that's it for now. And I'll see you next week on the mindset coach cabinet podcast.
Bye for now. Hey guys, if you have ever listened to this podcast and thought, gosh, could I do that? Could I be a mental performance coach? I want you to get your hands on our free guide called how to become a mental performance coach, even without your sports psychology degree. Go to positiveperformancetraining.com forward slash guide and get your free copy today or click in the show notes.
I'm going to tell you one specific reason you got to get your hands on this book. And it's this, we have a six step mental training framework that takes all of the guesswork out of what to actually work on with your clients. Now, you may be a coach with a ton of experience. You may have read all the books, all the podcasts, all the things. And I'm telling you that this six part framework is the thing you need. It will take all you know, all you've dreamt of teaching and coaching and distills it down into six steps. You guys, I've done this for a really long time, simple wins.
And it took me a really long time to come up with this and I'm sharing with you totally for free. Generally, this is what we've taught our certified students to use and I'm giving it to you for free. So go get your copy now, positiveperformancetraining.com forward slash guide and learn about our six step positive performance mental training framework. Go use it. And then look at the rest of the book. There is so much good stuff in there. Go get your copy today.
