Hi everybody. Welcome back to the Mindset Coach Academy podcast. My name is Lindsey Wilson. I just had an amazing weekend. Well, first of all, let me tell you what I'm going to talk about today and then I'm going to tell you about my weekend.
We're going to talk about three reasons that you should make money as a Mindset Coach because I hear a lot of you saying that you want to make money but then you say you don't. I think there's a lot to unpack with this. So that's what we're going to do today. But first, let's see, my weekend was spent out on the Olympic Peninsula about two hours outside Seattle and I was staying at this retreat center. I went on this women's retreat and it was like summer camp for grownups. It was amazing and it was all about personal growth.
So you know, I need like nerd out on that stuff. But it was a lot of group stuff. It was a lot of tears.
It was a lot of journaling. It was a lot of like really good organic food. But it was also just right on the ocean. Like we did a couple cold plunges.
The water was, I think someone said it was 51 degrees and it was raining and cold and we got in. One time I did it by myself. Another time we did it as a big group and another time I did it with one other friend. And every time it was a little bit different.
Every time I had to psych myself up to do it. And you guys know if you've listened to my podcast or follow me on Instagram, I love cold plunges. Love maybe isn't quite the word but I'm going to use it anyway. I love cold plunges. So that was pretty cool. I went on runs through the forest by myself. I didn't even listen to music. It was just so quiet and peaceful. Like it's so quiet. You guys, I live in the city.
I live like in a busy part of the world and it's just there's a lot happening and there's a lot happening in my life with four kids. So to be somewhere where it was quiet and we stayed in like these was like a church camp. So we stayed in these like basically these bunk beds, which was also really cool. The first night I didn't sleep that great. But the second night slept like a baby. And we played cards every night. It's like a really cool group of women.
So I just want to tell you that if you are an adult, which I'm sure you are listening to this, go find some group, go on a retreat, go like do something different. It was so much fun. It was amazing. I felt so inspired and so refreshed afterwards.
And I'm just really glad. I'd ever reason not to, you know, I had to get help with the kids and all that mom stuff, except one reason to do it. And that was me. So I did. So if there's something sort of nudging you, let this be your final nudge to just do it.
Okay. So I hear occasionally, I hear people that are interested in being mindset coaches because they want a side household, they want a career, they want to do this full time or at least part time to start with like that is their dream. This episode will help you if that is you, but it will really help you if there's one, if you're one of those people that's like, but I don't want to make money as a mindset coach, or maybe you're somewhere in the middle where you find it difficult to say it out loud that you want to make money, but you feel guilty about making money and you have like all the thoughts and feelings, maybe some that you're not even aware of that are sort of dictating whether you go for it as a mindset coach.
Let me tell you this. I'm going to give you a couple reasons why, where, like where this is coming from, I believe, and then give you just some things to think about. And then I'm going to give you three specific reasons that you should set your sights on making money as a mindset coach. And it's all going to make sense after I finish that. Okay. The first thing that I want you to does it exist that you playing small helps someone else play big. So let me break that down a little bit more. You playing small, I really believe not wanting to make money as a mindset coach is not necessarily because you, let me put it this way. If you think you don't want to make money as a mindset coach, you may be convinced that part of the reason is because you want to help people. Or you know that there's people that can't afford it.
That's fine. But what I also believe is happening is you are opting out. You are opting out of the challenge of figuring out how to make money. And you're playing small. And when we do this, it is very hard to inspire other people to play big.
And you may be listening to this and you maybe thinking, I'm full of shit, but I see this often. I see people just saying blanket, I don't want to make money as if them pushing themselves into making money. It's not the whole purpose of all this. Like you will inspire other people. And let me also say, because I think this is really important, no one ever said that you can't do it for free. No one ever said that it has to be you either charge millions of dollars or you don't charge it all. I know plenty of people that do pro bono work.
I've done plenty of pro bono work. You can do both. So don't equate the idea that you have to either help people or make money. That is where that lie is what creates a lot of drama for most people as far as starting their own business and making money. They believe that it is hard to help people and make money. And I think that that is, or they think that I can't be a good person and want money. And again, what I believe in my heart is that figuring out how to make money as a mindset coach actually creates more value in the world, actually creates more good things in the world.
I'm going to give you those top three reasons that I believe, but the initial thought that I just want to challenge is that you playing small does not inspire other people to play big. It just doesn't. So don't cop out. Don't opt out of the challenge of learning how to make money as a mindset coach. Because here's the thing, you can figure out how to make money and then you can start an on profit. You can figure out how to make money and you can give it all away.
I don't really care, but the challenge of learning how to make money as a mindset coach is really important. And I'm going to tell you exactly why. Okay. I touched on this in the opening, but the first reason that you should make money as a mindset coach is to practice what you preach. Okay. You are going to be asking your athletes to mentally push themselves to another level.
Because each level that you get to as an entrepreneur, as a mindset coach, each level that you make a little bit more money, you have to get there mentally first. It is scary. It is uncomfortable. You have to push yourself to do it. And guess who else has to do that to get to where they want to go?
Your clients. Practicing what you preach creates value in the world. You are an inspiration when you push yourself to another level. Now, you don't have to push yourself from a business standpoint.
You can push yourself in other ways, but I really believe that pushing yourself to another level as a mindset coach allows you to show up in a different way. So that sort of segues into my second reason, which is you show up differently when you are getting paid and your clients show up differently when they are paying. You expect more from yourself, which is also why some people don't want to charge. They don't want the pressure of having to create value, having to get results from their clients, having to get to another level in their delivery.
It's scary. So they say, I don't want to make money as a mindset coach. But if you did, you would have better clients and you would be a better coach.
I have seen this one million times. So again, that doesn't mean that you can't do pro bono. I think that you should have some way of getting, like filtering people to make sure that you get people that are going to show up. But one of the easiest ways to make sure people show up is if they pay. Because you can think of your own experience in your life. When you pay for something, you value it more. When you value something more, you show up intending to get the results that you wanted.
It is not a difficult concept to understand. And I think again, we kind of go back to this, like, I'm just going to do it for free. But, and again, that doesn't mean you can't sometimes do it for free, but blanket doing it for free, especially for people that can afford, you are taking the opportunity away from them to show up in a bigger way to solve the problem that they most want to solve.
And it does give you an out. You do not feel the same level of taking yourself seriously if you're not charging. And this is why right out of the gate, you're not going to be charging the most money that you will ever charge. Your prices when you first start are not going to be what they are in three or five years.
Because the person that shows up to deliver the value at that level in three to five years, it takes work to get there. And it's scary. And you will have thoughts in your brain of, is this worth it for them? And that is a mental process that you have to go through that you get to skip out on if you're not charging. And again, I think that's what most people want when they say they don't want to charge. It's not because of whatever they're telling themselves.
It's because they want to skip out. I'm sorry if that's hard for people to hear, but I really, really believe that. And again, don't hear me saying that you can't do free. I'm just saying do free, but also learn how to create so much value that you're willing to charge for it because you will be a better coach and you will get better clients. Okay, so that's number two. The third reason brings me to a notable but obvious thing is when you are paid for your craft, you just have more time and energy to devote it getting better at it. You know, when I was, when I finished college, I went and played professional basketball. And I wasn't going to pay a ton at 22, but my whole 20s were spent playing basketball. And if I hadn't been paid, there's no way I could have gotten to the level that I was at, right? Because I was devoting, I don't know, five or six hours a day at times to my craft. So I got better because I didn't have to have a day job.
I got better because my expenses were covered. So getting paid allows you the flexibility to invest your time, your energy, your money in getting better. You know, when you're first a mindset coach, you may not be making, taking home a lot of money, but you may be investing like for us, you may be investing in a certification or other continuing ed kind of things, you may be investing in a coach, you may be investing in a retreat, you may be investing in courses or books or other certifications.
And if you are not getting paid, it's really hard to do that over the long term. And so if you sort of think five years from now, could you still, you can maybe do that in the beginning, but if you're not making any money five net years from now, because you're too afraid to charge, how much are you going to be investing in yourself as a mindset coach? How much time during the day are you gonna be thinking about it and working on solving the problems in your brain and overcoming your own doubts and thinking about your client's problems in your free time?
You're not because you're gonna be busy with a day job or worse, you're gonna start resenting your clients and how much time and energy and then you're probably gonna get burnt out. I see that so much people that aren't charging. And so they slowly sort of start slinking away into not doing this either part time or full time, because they're not getting paid. And they're not associating it with that.
They're not associating their burnout or their lack of motivation or they're, you know, they're just not being as interested in it. But I'm telling you, when you are getting paid, it's more of a symbiotic relationship between you and your clients, between you and your craft, between you and your business. And you are able to keep yourself, let's put it this way, you're able to keep yourself at a higher vibration. When I was a professional athlete, the reason I was able to play at that level as a professional is because I was getting paid as a professional.
There is no way, two ways about it. If I had stopped college and went and gotten a day job, and you know, at 26, been like, well, maybe I can be a professional. Well, I hadn't been honing my craft all that time. It was more of a hobby, it would have been more of a hobby.
So make no mistake about it. Taking your mindset coaching to a professional level and getting paid is a big thing. And it allows you to be the best that you can be at any given time as a mindset coach. If I don't make money as a mindset coach, I'm not doing this. I've done this long enough that if I, if I'm not making money, I can't do it. I have four kids.
I have a mortgage. I, you would like, there's no way that I can give my heart and soul and energy and emotional energy and time to this pursuit if it's not giving me back something. And that is, I think something that sometimes people miss.
Because in the beginning, you can think of it as just an investment because sometimes we do have to invest in things without them paying us back. That is true. You know, a lot of people join the certification. They're not going to make money on day one necessarily unless they're doing something else, right, from the get go.
It takes a little time. They may be investing more than they're getting and that's okay. You know, if you go get your master's degree, you don't get a job right away that pays it back.
You have to go through the course and then you get a job, right? So like, it's okay to do that in the beginning. And in fact, you probably should. And then you should be making some and you should probably be reinvesting it. Those are all good things.
But it's really hard to keep sort of trying to get water from a well that isn't being refilled. Let me put it that way. Okay. So we have to focus on the long-term game. And the long-term game is this is our craft. This is our craft. And we have to figure out how to make money so that we can continue to do it.
That is really, really important, you guys. So again, I think that the idea that you don't want to make money as a mindset coach is often a little bit of a cop out because sometimes there is this internal belief that we can't make money and help people. Or we think, I'm going to play smaller so that other people can get it for free. And it's like, that's not inspiring people. So my three biggest reasons are practicing what you preach. You want to get other people to another level, you get yourself to the other level. And a lot of times that happens with money. I'm sorry, but it is. If you want to get to another level in your business, get to another monetary level.
You get better clients and you deliver higher results when there is money exchanged. I don't care what anybody says. That is fact. You show up differently.
Think of anything that you do. Let's say someone down the street is telling you can have free manicure. Are you even going to do it?
Maybe not. But you'll pay $50 to go somewhere else to do it. We get what we pay for. We believe we get what we pay for. And we show up differently when we are invested.
Again, if you want to work pro bono, great. Have them invested in a different way. Have a screening process. Make that a part of your business. But do not tell yourself that the only way to help people is by giving it away for free because it's just not true.
In fact, the opposite is usually true. And the third reason is this is a craft. You want to do it long term, figure out how to make money at it. Because when you do, you'll be rent burnout, you'll be able to do it for longer, and you'll be able to invest your time, energy, money, expertise, whatever into getting better at your craft. You will be a professional, essentially. And professionals get paid. Okay, guys.
So that is my three reasons to make money as a mindset and mental performance coach. All right, guys, that's all for now. If you liked or loved this podcast, please share it with a friend and don't forget to rate, review, and subscribe. We'd be so grateful. Thanks so much, guys. And we'll see you soon on the Mindset Coach Academy podcast.
Bye for now. Hey, guys, if you have ever listened to this podcast and thought, gosh, could I do that? Could I be a mental performance coach? I want you to get your hands on our free guide called How to Become a Mental Performance Coach, even without your sports psychology degree. Go to positiveperformancetraining.com forward slash guide and get your free copy today or click in the show notes.
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