Lindsey 0:12
Welcome to the Mindset Coach Academy Podcast. I'm Lindsey Wilson. And I am a high-performance mindset coach, a mom, a former professional athlete, and an entrepreneur, I help coaches and high performers optimize their mindset to improve their coaching their performance, and those other athletes and their lives. Here, you'll learn all about mindset, how to live it, how to teach it, and how to sell it.
Lindsey 0:35
Hi, y'all, and welcome to the Mindset Coach Academy Podcast. I'm Lindsey Wilson. Today we're gonna talk a little bit more about the business of being a mindset Coach. And this is Mental Monday. So this will be a little short one, I might expand this into a longer episode at some point.
Lindsey 0:49
But I wanted to talk if you are a mindset coach or an aspiring mindset coach. One of the things that are really counterintuitive, from a marketing perspective and from a growth in your business perspective, is truly the idea that less is more and being more constrained. And keeping it simpler and being more direct and speaking to actually less people.
Lindsey 1:14
So that's really what I want to talk about today. It's likely something that you've heard before, about niching down, but I want to talk about it even further. And I also want to just give you permission to do that. Because sometimes you have to hear things multiple times. Because it does feel so counterintuitive, right? So like a lot of people go into business.
Lindsey 1:33
And they think, Well, the way that I'm going to grow my business is to appeal to a lot of people, right, like cast a really wide net. And therefore, I have more potential clients. And so it takes us actively, consciously making ourselves not do that because it feels more intuitive, and it feels more natural.
Lindsey 1:56
But just because it's intuitive doesn't mean that it's actually right, especially when it comes to a business standpoint or marketing standpoint. And so, again, I probably you've heard this before, but niching down closer to who you are actually great at working with who you are passionate about working with, who you can get the best results from now, let me say that, again, who you can get the best results from or with because when we niche down to the group that most wants to work with us is most excited about working with us can get the best results, our business grows faster, because here's what happens.
Lindsey 2:36
The first thing that happens is that person feels like you're in their head, like I get emails from people on the regular that say, you know I feel like you're speaking directly to me. You want to be talking to a specific person because otherwise, you don't cut through the noise. There are so many emails going out. There's so much on social media, there's so much stimulus out there that people have to filter, right.
Lindsey 3:03
And we know, because we're mindset coaches, that our reticular activating system allows us to filter so when something is speaking to us, we paid attention. So that's the first thing. But the second thing is those are the people that are going to get better results. And when they get a better result, a couple things happen, your confidence grows, you have better testimonials, and they tell all their friends or their friends start noticing.
Lindsey 3:26
So when we niche down, we get better results, which allows us to get that momentum. When we cast a wide net, we don't get through the noise. And then we don't even we get kind of like so so results. Maybe we get some more good results. But we don't necessarily get enough to build fast.
Lindsey 3:42
So again, counterintuitive, probably something you've heard before, let this be the time that it sinks in and you say oh, okay, now I have permission, Lindsey told me to, to niche down. And here's the thing, what I tell a lot of my students, if there's some resistance on any, excuse me sort of business advice.
Lindsey 4:01
Just try it for six months. Just try it, just listen to all the people telling you to do it. And you don't have to do it forever. But you do have to stick with it for a little while. So try for six months, and see how it goes. Stick with a niche and go down deep, you're gonna get better results. Alright guys, we'll see you again next week. Bye for now.
Lindsey 4:21
Hey, if you love this episode, make sure to check out all of our free and paid resources over at positiveperformancetraining.com You want to take mindset training to the next level we got you. But here are three more specific ways.
Lindsey 4:33
If you want to take mindset training and live it more in your life. Definitely subscribe to this podcast. We send out bonus episodes, we have our mental Mondays, we have interviews and training episodes, definitely subscribe. If you want to teach it, meaning taking it to your athletes or your clients. I highly recommend the Psychology of Competition.
Lindsey 4:51
Again, you can check that out at positiveperformancetraining.com It is a great course that will teach you and your athletes how to have pre, during, and post-competition routines to up your performance. And if you want to learn how to have a mindset coaching business in order to sell mindset coaching, highly recommend signing up for our waitlist for our next certification cohort, which usually opens about once a year, but in the meantime, go to positiveperformancetraining.com.
Lindsey 5:16
And check out our Ultimate Mindset Coaching Toolkit which will show you exactly how to get started with your first mindset coaching clients. Again, go to positiveperformancetraining.com for all of our free and paid resources.
