ļ»æBreanne 0:00
It's like this is total grassroots like, this is not like a MLM or we bought in and there was like, Okay, here's all the marketing material, Christina and I have no background in like, well, now we have, we feel like we have been to business school. But when we started, it was like, we didn't have any special like, powers in marketing or business.
Breanne 0:21
We had to we had to learn, we had to be scrappy. And like, you know, I think that's why athletes are successful also in your program is because we have that mindset of like, we can figure this out, like, we've got the passion, we're smart, like, we can do this. And so I think that helped us out a lot to.
Lindsey 0:52
Welcome to the Mindset Coach Academy Podcast. I'm Lindsey Wilson, and I am a high performance mindset coach, a mom, a former professional athlete and an entrepreneur. I help coaches and high performers optimize their mindset to improve their coaching their performance and those of their athletes and their lives. Here you'll learn all about mindset, how to live it, how to teach it, and how to sell it.
Lindsey 1:17
Hi all and welcome to Mindset Coach Academy podcast. My name is Lindsey Wilson. Today, we have very special treats one of our certified coaches Breanne Smedley who is absolutely rockin' it as a mindset coach, join us today, you guys. This interview is so cool because Breanne is now at half a million dollars a year as a mindset coach guys as a mindset coach, but where she started was basically taking out a no-interest credit card to pay for certification.
Lindsey 1:47
So if you are, whatever you're doing today, thinking, I want to be a mindset coach, but I could never do that more. But I don't know if you can make money. But I don't have the money to get certified. Listen to this interview because she takes you through her evolution and it didn't go from zero to half a million dollars overnight. It was a lot of struggles, it was a lot of failing forward. It was a lot of going through the messiness, it was a lot of self-doubts. And she just kept putting one foot in front of the other.
Lindsey 2:22
And, I love this interview because she takes you through all of it. She takes you through the hard stuff, and, and celebrates where she is now. So alright, let's get into it. Breanne is the founder of the elite competitor program, she's going to tell you all about how she works with female athletes and the moms of female athletes. Let's go.
Lindsey 2:48
Hi, everybody, and welcome back to the Mindset Coach Academy podcast and the very special guest today Breanne Smedley, our certified positive performance mindset coach who is doing amazing things in the world. Hi Breanne.
Breanne 2:59
Hey, thanks for having me on.
Lindsey 3:01
Absolutely. No, it's so nice to get a chance to catch up and see how you're doing. When did you graduate with the certification? Because with COVID brain I can't, It could have been 10 years ago, but it wasn't. But tell me...
Lindsey 3:14
It seemed like it was 10 years ago because of all that's happening. But I think I graduated in 2019. Yeah. So right before, it was right before covid.
Lindsey 3:25
Okay, perfect. All right, like gives me some basis. All right. Like doing, the like my prep this morning, I was like when I just get so confused. All right. So we're gonna get into what's going on with you, how you got here, but you are building and running a very successful mindset coaching business. Tell me a little bit about that.
Breanne 3:45
Yeah, so the business that I ran is actually with my sister-in-law, Christina. So we work together. She's also a former collegiate athlete and super passionate about it, we were primarily with female athletes and their moms. And so she's, very passionate about that, too. So how our business works are I'm kind of the face of the business, and Christina does a lot of the back-end scalability optimization of our business. And that's why we work together.
Breanne 4:10
But our focus is on female athletes, primarily to give them the mental skills that they need to, navigate the normal pressures of their sport. But then we also layer in a level of support and accountability for their moms. Because as we were going, with the program, we had this program that was really great for athletes, but then we found that the moms and dads were really struggling with like, what do we say? How do we help and then they would also kind of undo some of the things that athletes were working on as they were working on their mindset. And so we pivoted a little bit into our business to focus on moms and female athletes as well.
Breanne 4:48
So now, our program as it is today exists for both as when athletes go through their moms go through as well. It's a 10-week program. So athletes go through, they learn all of their skills, and then moms go through and they learn basically how to be a good sportsman works mom that's supportive of their athlete daughter. So that is what we do.
Lindsey 5:07
And tell me the name of the program and where people can find your note. We'll go into it in the end, but just in case people are on their phones right now.
Breanne 5:12
Yeah, it's called the Elite Competitive Program. And you can find me at elitecompetitorcoach on Instagram.
Lindsey 5:19
All right, sweet. All right. So let's talk about pre-2019. I really want to hear your evolution because I know, at least some people that are listening to this podcast are, emptying the dishwasher or working out or whatever, and they want to be a mindset coach, and they see you with a six-figure business and they think, well, I could never do that. Or maybe they think I really, really want to do that.
Lindsey 5:41
But I just don't know how to get started. I have all these doubts. Like, I have a day job, like, tell me where you were, like, four months before you graduate, when you're thinking about or the few months before that you were thinking about I want to do this, you've eventually joined the certification, but where were you and your life? mentally, emotionally? Like, just paint us a little bit of a picture, if you will?
Breanne 6:06
Yeah. So before I even joined the program. Okay. So I was in my, oh, like, the seventh year of head coaching volleyball, at the high school level. And I just had a baby girl. And it was kind of in this place in my life, or, I mean, I've been pregnant for a variety of reasons.
Breanne 6:26
But one of the first ones was, like many of the other people who join, who, like, I wanted to figure out this mental side of the game for their own athletes, like for my own athletes that I was coaching in that moment. And I always been super passionate about this side of the game, like psychology.
Breanne 6:42
And you know, as I was, I played in college, and that was just like, so interesting to me, as I was learning about, I mean, a sports psychologist on our staff, and something that I personally struggled with was the stakes and pressure and all of these things.
Breanne 6:54
So anyways, I was at this point where I was like, this is what I'm struggling with as an athlete. And I want this for my girls, and like the girls that I was coaching, and then also, when, I don't know, I think we have big life transitions. Also, we had a baby, and it was kind of reevaluating, like, do what do I want to do for I was also teaching full time.
Breanne 7:14
So high school teacher, coaching volleyball. And so my plate was full, I just had a lot. And I had glimmers of like, well, this would be cool. Like, I want this for my team. But what if, like, what if I could just do this also as like my job, or, I had no idea exactly what it would look like. And that's absolutely evolved since then.
Breanne 7:35
But I just was like, that part excited me and as an athlete, and you know, high achiever, like all the athlete-minded people that are in your community, and in your programs, I am always looking kind of for the next level of next push, and also like, what I want my life to look like in terms of balance and doing what I love. So that's where I was at.
Lindsey 7:56
So you had a little bit of a vision, but maybe not where, the six figures and like, both, because you're doing it full time now, right?
Breanne 8:03
Yes.
Lindsey 8:04
Did you have that in your mind? Do you even let allow yourself to dream that? Or did that come later?
Breanne 8:09
I think I came later, and it came from, being in the program and just realizing and seeing you know about that what you do, and you know, some of what other people who've gone through your program and done and I just was like, No, I think that there's something here and I kind of just trusted my intuition in that way. And, like, I just I'm kind of gonna pull this thread and see where it goes. And luckily, I have a ton of support my husband like, Yeah, go for I totally, you know, whatever. Whatever you want to do.
Lindsey 8:42
I remember specifically though, like, you didn't have the money sitting around like, I had to like finagle how to get it.
Breanne 8:48
Yeah, I did, I like opened up a no-interest credit card and got this sign, like not saying but like a, bonus and that much off. And I had like this perfect strategy of like, hey, I'll open it just for this purpose to get this discount and pay it off in this amount of time. And I did it and it was...
Lindsey 9:07
I know, that money probably just feels like, so much of the time, right? I have things that I look back on and I'm like, Oh, God, there was nothing.
Breanne 9:15
Yeah, no, I was like, yeah, now that I'm running the business. I mean, we spend way more than in programs coaching. Coaching. Oh, man. Nothing.
Lindsey 9:27
Yeah, that's awesome. Okay, so then you start the program. And then we don't need to get into this for months necessarily, but because that's we talked about that in so much of people kind of figuring out if they want to start it but let's do the mindset of like, talk to me a little bit about like the evolution through the training and then towards the end of the certification. Like how would your mindset shift about what you wanted about what you thought was possible? I mean, I know it's sometimes it's hard to remember all that but give him a little idea.
Breanne 9:59
Yeah, I know. I'm trying to think I also Well, first of all, I was like, certainly get success with my volleyball team implementing these things. So I was like, Oh, dang. So there's actually there's stuff here, like this is, this is usable. And at that point, we, had been to you know, we're constantly like qualifying for postseason and districts and then, you know, when I started implementing this stuff, I started to see like the girls totally, like, latch on and change and really buy into it.
Breanne 10:26
And then, two years later, we won state, and now we're like, kind of on a roll right now. And mental training has been a big block to that. So a big building blocks of that. And so I was like, okay, so this is like, an untapped fame here. You know, I think that it's the market now is there's a lot more awareness around how important a mental game is.
Breanne 10:43
But yeah, I was like, Okay, this is something and I am the only coach that I know, in my league in my district, really the high school coach in my state that does anything like this. And so I was like, I really think that I really think that coaches want this, parents want these players to want this, like, I almost felt like a responsibility, like I have this knowledge now.
Breanne 11:08
And, like, I think that I can create this in a way that more athletes can benefit from it. And so I started to kind of get that spark played around with it, as you know, I started kind of with one on one stuff, I reached out to former athletes that I had that were playing in college or training them one on one.
Breanne 11:26
And then I had this idea of like, oh, group training. And I remember like running the idea pass, you're like, yeah, just go for it. And so I was, affiliated with a club and did like some parent presentations, got a group of 10 athletes that wanted to do it. And they, their parents paid for it. It was like eight week, live, I would come on a zoom call with them every week for eight weeks. And I started teaching.
Lindsey 11:49
Pause right there. Because I think I'm still thinking about like that person that. Because that's what I do on a podcast like I'm doing the dishwasher right? The first dishwasher right now, that thinks they want to be mindset coach, but doesn't end the load and really looks at what you're doing now, as a full time, mom, high school coach, you left teaching behind and you're doing this full time they think I want that, but oh my god, how do you even begin to do that?
Lindsey 12:15
And I just want to bring it back to the idea that like, you didn't know the path. You do not even know where you're headed necessarily. You just had this sort of like the next step. And the next step, and people need this. And this is working, and people are asking about this. But I think that like first group, right? When I told you to just go for it, do you remember? Like the feelings of not either not knowing what you're doing or impostor or like, this isn't gonna work? Or like, do you remember that feeling? And how did you just keep going?
Breanne 12:50
Yeah, I mean, when I got the group at that point, I was like, Yeah, let's go. Like I knew exactly, what I wanted to do with them and what I wanted to teach them, but I distinctly remember that feeling when I got up in front of 200 parents, to tell them my vision and what I wanted to do, to help their daughters, and so I was at this parent meeting, and I was like, who am I? Or why are they there? Not even listen to me. What if like, this whole, I would have my reputation goes out, like, they know me in the community, or they're gonna think I'm like, just full of it. What am I doing?
Breanne 13:24
And so I remember just going on the stage, and there were just these eyes, a tuner parents looking back at me, and I'm like, Okay, now I have to, like, convince them that they, their daughter should sign up with me. And, like, and I remember, I had talked to you about that, and kind of a group at that point about, what to do.
Breanne 13:40
And, I just was vulnerable chips for sharing my story, kind of, did it did a pitch basically, in now, we've totally iterated something like that. You remember, that was like the very first time and now we're into webinars and doing that stuff. At a bigger scale. But yeah, I was like, who am I? Like, are they even gonna think I know what I'm talking about. And I was like, how we're, I don't even know if I belong here. And so I just had to go out there. And obviously, we're like, you know, we I got that group. But yeah, I totally remember that feeling.
Lindsey 14:12
So you had this first beta group first test group?
Breanne 14:15
Yeah.
Lindsey 14:16
And then you charged for that too, right?
Breanne 14:22
I remember thinking I made we made or, we made $5,000 on my beta group, not made like, sales. 5000 Whatever so less than 500 bucks.
Lindsey 14:33
Yeah. And that was right. That was what a couple of months after the certification or...
Breanne 14:38
Yeah, cuz it was in December that I did that presentation. And I started this group in January 25.
Lindsey 14:42
Yeah, I do remember that because I remember you had had some small, you've had individual clients and then you realized quickly with kids and full time teaching and coaching that you didn't want to do one on one.
Breanne 14:53
Yeah, I was just getting too much. So group was where I wanted to go.
Lindsey 14:57
Okay, so that was your first group and that was obvious. least successful. Where did you take it from there?
Breanne 15:03
Yeah, so from there, I did that for a little bit. And because then COVID hit and, I don't remember kind of overseeing, and I were always like, I mean, I actually kind of worked out for COVID cuz it was like it whose online now. I'm like, Yeah, this is a great time work in your mindset. And, that actually was really great for our business in a way.
Breanne 15:22
I mean, if we fast forward to, like 2021. That is when we decided, like, I don't want to do live anymore. Live teaching coaching of this material. And let's record these lessons and put it together in a program that athletes can go through on their own. And then we'll find a way to support them in a live setting, periodically every other week, whatever. And that's how we will, that's how we'll run the program. So they consume the content on their own, rather than me showing up live every single time. So that was the next step.
Lindsey 16:03
And do you remember off the top of your head, I mean, roughly, like, you went from zero money as a mindset coach, actually at a deficit because yeah, to pay for the certification? How quickly did you go from minus 200k? Do you know, have a estimate?
Breanne 16:18
Yeah. So in 2020, we made 60,000. And then in 2021, we made 150 and 2022 we're at about a half million.
Lindsey 16:32
Okay. So that, wow, that scheme scaled up really fast.
Breanne 16:36
Yeah. Like, we just keep doing whatever that multi patient three.
Lindsey 16:39
Yeah. And so now, so and then you went on? Did you quit your job?
Breanne 16:45
So last spring? I don't know. I had a baby. And then I did not go back.
Lindsey 16:51
So, yes. And now you're doing it full-time.
Breanne 16:56
Yeah. So officially, I think I officially have to let them know, in a couple of months, like, extended, I kept extending my leave extending, and they were finally like, Okay, now you really have to let us know. Like, are you coming back or not? And again, okay. Yeah, no, it's not. It's not happening. So I'm making more and I'm working less. And so yeah,
Lindsey 17:14
Cuz you got two kids at home part of the time at least, right? Check it out your time to get your work done, I assume?
Breanne 17:21
Exactly. Yeah. So it's just, you know, that's the balance. And I, it's my favorite parts of teaching. I know, on the program, we had a lot of coaches and teach teachers and like, teaching kind of becomes like your identity in some way. And you like, feel kind of an obligation to education. And, you don't want to leave because of whatever. But I look at it like I am doing my favorite part of teaching and coaching right now, like working with athletes in this way, who want to level up and really want to learn and be there and then working with their moms on how to support their athletes. So yeah, that kind of made it easier for me to to be like, Yeah, I'm still doing what they what I'm passionate about.
Lindsey 17:55
Yeah, absolutely. How many young women have you had going through the program, including what's who's in your group right now?
Breanne 18:02
Yeah, we have. I was gonna check the numbers to be certain before I came out, I didn't. But I think about 500
Lindsey 18:10
Oh, wow. That's a huge number.
Breanne 18:13
So yeah, we've had a lot we've done. I mean, we've just you don't really, we, did this whole, we put an intro program. So in the competitor program, this 10 week, we kind of refined to be what it is. And we were doing, live launches, which I know you talked about a little bit in the program and like, okay, doors are open, doors are closed, there's open, closed, and then we change to just recently to having an open all the time and doing it in a way where we allow athletes and moms to join whenever they want.
Breanne 18:44
Because we were also finding, like people were ready to join and then, they'd be like, Well, you're not open for another three months. Like we need help now. So like, yeah, so you've done a lot around that to make that successful as well.
Lindsey 19:01
What did you know, like looking back on. So it looks sounds like it took you like, I don't know, like a year or so to get to that, like six figure mark certification. But talk me through like, how, like, if you look back now. I mean, obviously, there's, you need that time to just like test things and try things and push yourself mentally. And talk me through, like, if you were doing it again, like, what, is there anything you would do differently? Is there anything you wish you'd known or was like your path, your path? Like, if you have any sort of insight? I mean, it's always 2020 hindsight right now. But do you have anything that, you just use think about and think, oh, man, I wish I'd done that or that could have been different or even just any insight on the mindset shifts that you made to get to where you're at?
Breanne 19:45
Yeah, I mean, I might goes a couple different ways. Because, well, first of all, it's like, we had to kind of go through what we went through to be what it i, like. We just had to test things and in all the success we've had, we've had have failed launches we've had, no people sign up, we even went a different direction or going like with some other thing that wasn't with athletes, we had to, like, do all of that stuff to kind of get where we are.
Breanne 20:12
Mindset-wise, I would say like, the only looking back, I'm like, gosh, you put so many limits on myself with how much not just how much I can make, but what this could be, and I'm still kind of working through some of those things. So
Breanne 20:26
I wish I would have just trusted myself more even from the beginning. To just like, see what's possible.
Breanne 20:35
I think I was just kind of unlimited on, all right. I couldn't do that, or the same things that our athletes struggle with like that, that's for somebody else, or like, somehow she's figuring that out. But I can't. And,
Breanne 20:50
I just wish I wouldn't have limited myself.
Lindsey 20:53
That really?
Breanne 20:55
Yeah, who knows what difference would difference that would have made? Yeah, the other thing would be the business wise, I know, everyone says this, but like, getting really clear on your messaging earlier on. So we just now have really refined and, had dinner we interviewed just recently, like 50, moms from our community and ask them very specific questions about, what they want most for their daughters, and, you know, just all these really, really important things that we want to know from our audience.
Breanne 21:31
And before, I was like, not really wanting to do that, I don't know, I was kind of like, well, I'm not sure I can get anyone to, like, be on call with me. Or like, what if they, you know, I didn't, I just was like, not wanting to do that. So I'm just guessing, you know, I'd like put put stuff out there and kind of guess like, Whoa, did this? Is this gonna work? Is this gonna work and some of that is helpful.
Breanne 21:48
But also, if I would have just like gone on the call, even with those moms of the 10 athletes that have my beta group, I would have had so much information, and been so much more targeted with like, my emails, and our, we're pretty on social media and ads. And you know, you just learned so much, and I just spent too much time kind of like, doing it on my own. And just guessing.
Lindsey 22:10
Yeah, I love that. It's a it's a good reminder for me, too. I always tell tell that to you guys in the certification just go. Okay, but I do want to go back to. And this is just from, as your coach like seeing you when you finish the certification.
Lindsey 22:27
And this could just totally be my outside perspective, it seemed like you said you weren't super clean, you just want you kept taking the next step, right. Like you knew you wanted to work with your athletes, you knew you wanted a side hustle, then you knew you wanted and then all of a sudden, it sort of like, broke open to like, this bigger, like life-changing career changing company, down the road.
Lindsey 22:49
But I do feel like there was that period of experimentation, which I have to say from the outside, you might not have felt like it but you are super brave. And that, like I, we talk a lot about like finding your niche. And like, it may not be who you think it is. And I know you guys were talking to in some corporate and you're like, working with some adult moms and like you'd like that.
Lindsey 23:08
And you were doing leadership and like, it sounds like it's kind of like living in that mess. And like, just keep asking the questions, keep trying things keep failing and testing things. And then it's like, I feel like when you niche down, there's like this.
Lindsey 23:24
Magic isn't quite the right word. But it's more like a feeling of like, oh, this is resonating with people, and it resonates with me. Do you remember, Am I totally making? I might do too. I'm making this up. But that's what it seemed like from the outside. And then once you sort of got it and of course, it's still iterates. Right? You're getting recognition even now. But it feels like once you realize that, so you need to be working with. It's like like gas on the flame. Is that the is that? Was that your experience? Or am I making that up?
Breanne 23:50
No, you're right. And in fact, like, Christina and I, I was in, it was 2020. It was 2020. I think it was yeah, the end of 2020. When we were probably saying we were doing stuff with leadership, or corporate and high achieving moms. And we were like, we think this is what we like, but we're not really sure we got this athlete paying and we had a failed launch basically at the end of 2020. And we caught on the call on phone call the other we were you know how much goes into a launch. And it's just like all of your energy all of your time. And you have these high hopes and it was literally we got one sale that we had to refund because we're like, Sorry, we don't have the program, because you're the only one...
Lindsey 24:31
You remember what it was who it was for. Was it for women?
Breanne 24:33
Is for women . And so we on phone, and we were like, crying and like it was one of these like, you know, the low points of like, what are we doing? We're gonna be in our jobs forever. Not that our jobs are like terrible, but like, what? And that's when we were like, You know what, we've got to go with the athletes like this is where we like to be and this was kind of was I was already doing it on the side on the side of this I'd hustle, I was training athletes, in a small group.
Breanne 25:04
And she was like, Yeah, this is like, we just kind of decided, like, this is where it's at. And we get both, we get the athletes, and then we work with their moms, like, moms want what's best for their daughters, they're gonna invest in their daughters.
Breanne 25:17
And then we also get to work with them, or like, this is where it's at. Okay. And then remember January 2021? It was like, yeah, it was like no, looking back. That's when we turned 2021. was, that was last year. Yeah, is when we were like, we hit over six figures like this is it. And we knew it from January that first January that like, this is our this is what we want to do. This is what feels right. And this is what's resonating with moms and with athletes.
Lindsey 25:41
Yeah. Oh, I love sharing that though. Because it's like, I know, people that are listening to this are like, Oh my god, she has this half million dollar business. But like, there was so much like scrappiness that went into that. And I'm sure you were so many times, like you said that we like wanted to quit or you're like, This is never this is just gonna be like something small.
Breanne 26:02
Yeah, and then we had to, exactly. And then there were many times I was like, Oh my gosh, like, how are we supposed to support because, we're in I'm in a room business, my sister in law, there's two of us. And like, logistically, it's like, she's a manager of Boeing.
Breanne 26:15
And I am a teacher who was supporting my family as long as my husband, but like, how are we supposed to replace both of our incomes? And we're like, Is this even possible, both of our incomes plus what we need for the business? And so there were many moments like that were like, what is it? And then we know, once we figured out what could work, what our passions were, what was resonating and what was working? And then we're like, okay, how can we scale? That's when it became easier, because it's like, we had the, I had the the knowledge and the training from the certification. And, now it was like, Alright, we have what is working? Now we just like add, you know, add fuel to it, and then keep growing.
Lindsey 26:58
Yeah. Butmthere's, there's so much in that messiness, that is so hard.
Breanne 27:04
Yes, exactly.
Lindsey 27:07
And then I think that like, I mean, you talked about sort of like that, the feeling of intuition, will you actually you talked about that with during the certification, but I'm sure it was the same thing with just knowing that, that was the direction like you had tested all these things, and failed forward and tried all this stuff. And then just really listening to like, what sort of is what is working, what the market is bearing is very, very important.
Lindsey 27:31
But also what lights you up? You know, like, you're clearly passionate. And I know Christina is as well, having been a female athlete, of this is the crew that you wanted to work with. Do you remember like? Like, I know, you said in that call, you guys have sided. But do you remember that next little bit? I mean, I'm sure you didn't just like, I'm sure you still had crickets, when you logged in, in the beginning, you're building up your community, but I'm sure you had doubts after that after having crickets at hearing crickets, but like, do you remember that like, knowing and then doing and then still having doubts? Like, it's not like it all comes together? And it's just like, oh, this, the lights go on. But do you remember that experience?
Breanne 28:10
Yeah, I just remember though, after our call, my husband was even like, wow, you seem different, like thing you seem like you are, there's a lightness about you and energy. And so like it was obviously like palpable, like, the difference. And the change in the shift was like, I just felt so much better.
Breanne 28:32
And again, we are big into like, energy, and what feels right in our intuition. And, and we were like, this is, so that that just immediately felt better. And no, it wasn't like their next launch was $100,000. I think it was 10,000, though, and we were like, all right.
Breanne 28:51
Yeah, so it's still was tough. It was still like, we were still building our audience, building our list still trying to figure out like, how to attract people how to attract, our ideal clients. And yeah, so there was just all of that was still absolutely going on.
Breanne 29:12
But the, the success that we got we it just gave us even a little more like hope, every single time. Yeah, exactly. So we were like, alright, well, this isn't like, there's something here. And the more people we got in, the more testimonials we got and the more information, we got more feedback we got and the more we can refine our message.
Breanne 29:34
So like that is kind of what kept us, also just being in community with people who were doing the same thing. You know, I was in the certification or the was the group afterwards Insider. And that was helpful also just to be surrounded by other people. And then you know, we found other groups that were like, you know, kind of where we wanted to be so it was always just kind of like pushing forward and seeing the success of other people as well, and being like, hey, if they can do it, we can do it too.
Lindsey 30:02
It's really important. But I still appreciate you pulling back the curtain. Because again, I think sometimes we see, people that have been successful. And we think like, Well, how did they actually get there? They must have been lucky. Or they must have just chosen the right group to work with, instead of like, there's all these steps like you didn't, no, just kept taking a step forward. And, and learning as you make, to some degree, you have to make it up as you go. I mean, that's just how it goes.
Breanne 30:30
I mean, it's totally it's like, this is total grassroots, like, it's not like a MLM, or we bought in and there was like, Okay, here's all the marketing material, Christina, and I have no background in like, well, now we have, we feel like we have been to business school.
Breanne 30:45
But when we started, it was like, we didn't have any special like, powers in marketing or business. We had to, we had to learn, we had to be scrappy. And like I think that's why athletes are successful also in your program is because we have that mindset of like, we can figure this out, like, we've got the passion, we're smart, like, we can do this. And so I think that helped us out a lot, too.
Lindsey 31:11
Yeah, absolutely. It's, it's been so fun to watch your progress. It's just like, I know, like, like, we always have others or the action in the mindset. And they often go hand in hand, but you can take all the right action, if you don't have the right mindset, and you can work on your mindset all day long. You're not taking action, but you guys were clearly doing both.
Breanne 31:30
Yeah for sure. And, yeah, I mean, it was it's definitely it's scrappy. But yeah. Now we're at the point, though, where it's like, the mindset is like, we're a company, we're not, this isn't a side hustle anymore. And that's a progression to like, we started out as, like, this is, what what can we do? What, you know, what's possible, and now it's like, no, we're a company.
Breanne 31:51
And we're recognized in the mindset space. And, that's, that's our vision. And now we're even kind of going into like, well, we got retreats going. And yeah working our passion is moms and daughters. But keep having coaches reach out to us, we're like, now we're working on coach facilitation version of it.
Breanne 32:13
And then also now like investing in other businesses, and like, going bigger and bigger and bigger, so that we can and not that not just for money wise, but just impact. As when you start to, I think, for us, when we start to expand what the impact that we see as having on female athletes and our moms. Like, that's also when we've always like, leveled up and stepped into another another level of it.
Lindsey 32:39
It's the last thing I want to talk about, though, is that idea of like, you're expanding now that we talked about this in the certification, I feel like I haven't remind myself and everybody because it's so counterintuitive to niche down. You worked with a very specific type of athlete with their mom, like, it's not I mean, there's a lot of mom athletes out there, but like, it's specific, and now you're expanding.
Lindsey 33:05
Was that challenging for you? Is that scary for you? Do you think, oh, I need to be working with I don't know, all these different people? I should be working with guys and females, like, did you struggle with the idea of niching?
Breanne 33:17
Yeah, a little bit at first. And in fact, I played around with like, should I just do volleyball? Like, should I go that specific? Which some people do, and are very successful, but we? I did at first, I was like, No, it makes sense. Like, female athletes are kind of where, where my passion is, like, we just kind of, you know, there's a different experience sometimes that we have and kind of the what society tells us we should and shouldn't do as female athletes.
Breanne 33:45
And so I just like had that passion. And then also the mom-daughter relationship was like, it's just so important. However, like knowing that we get the peripheral people like we have guys coming through our program, we have dads who listen to our podcast, and our also so it's like we did, but then the people on the outside are gonna hear this message and also resonate and come into. And so yeah, it was scary at first, but obviously, it's been very successful. And we're still getting like people on the fringe that are coming in.
Lindsey 34:16
Yeah. I mean, your message is so specific, though. It's like it's, I don't read your stuff. I'm like, there. You guys know your audience like it's dialed in. And I think that makes it so much more powerful to talk to one person instead of trying to talk to everybody.
Breanne 34:30
Yeah, absolutely.
Lindsey 34:32
Which is definitely easier said than done. Nice. And so what's the next step for you?
Breanne 34:39
Well, let's see. We have our Costa Rica retreats. We did our first one last summer and so we're doing one again, the second summer for moms and daughters. So we're getting ready to open the doors to that and fill that up. And then like I said, we have a beta version of the coach version of our program basically in In works right now.
Breanne 35:00
So we just had 10 coaches, implemented on their teams this past fall season. And so we're getting all the feedback from that. And then we're gonna package that all together and, and sell it to teams. So that's kind of like the immediate future. And then, I mean, just tangibly, Christina is gonna leave her job bowing permission to that too loud, but she's going down to part time. So it's like, kind of in that step in the right direction. But yeah, getting her to a place where she can also leave and come full time.
Lindsey 35:37
Well, again, tell me where people can find you. And who should be reaching out moms of female athletes, mostly coaches?
Breanne 35:45
Yeah, moms or female athletes. I mean, yeah, moms, that's kind of where at. And so I'm an elitecompetitorcoach on Instagram. We also have free training for moms of female athletes that trainhergame.com. And that's just kind of where we talk about our method. And just like what we, how we teach moms to help their athletes strengthen their mental game.
Lindsey 36:10
Yeah. And your podcast, and your Facebook group is really a great resource as well. Can you tell us about those?
Breanne 36:17
Yeah, so the podcast is the elitecompetitor podcast, and keeping simple Twitter and the free Facebook group is the only competitor society. And that's a Facebook group where moms can come and get some free resources and some tips, ask questions, things like that.
Lindsey 36:33
We'll put that all in the show notes, too. So I know that's a lot but all your stuff, my kids are little but your trainings, and a lot. I mean, your free stuff is amazing. I know. Any mom or dad that's listening that has a kid playing sport should definitely check your stuff out. Because there's a lot of great tips, your Instagram reels and everything. It's just really top notch.
Breanne 36:53
Well, thank you. I appreciate you, Lindsay, though, because you were the one that, gave me the the spark and the the foundation that we can rebuild the on?
Lindsey 37:02
Well, I appreciate that. And humbly, it's, it's so nice to have been a part of your journey. And I'm so proud of everything that you've done. And, I mean, this is like, so much like what you're doing, like, I knew I couldn't reach, I could only reach a certain amount of people.
Lindsey 37:15
So being able to train people like you that are then training other people and your reach is so big, like, and then you're gonna impact these young people, and then they're gonna take it to their teams. And like, that's how it's working. And it's just really exciting to be a part of all of it. And I just, I'm so in awe of everything you and Christina have been doing lately in general. And it's so cool to see your success. So thank you for taking the time. I know so many coaches look up to you and aspiring mindset coaches, and you're such a great example of what's possible. So thanks for taking the time to share with us your journey.
Breanne 37:47
Yes. Well, thank you. It's been great.
Lindsey 37:49
Absolutely. We'll talk soon.
Lindsey 37:53
Oh, man, you guys, that interview just fired me up. Breanne is one of our most successful, certified Positive Performance Mindset coaches, and she is doing great work in the world. And she's making a really good living doing it. You guys, it's possible. And if you're still having doubts, just remember Breanne did not do it overnight. She took one step, and then another step, and then another step.
Lindsey 38:20
And if you have any inkling that you want to be a mindset coach, take a step forward. And you can do that really easily by downloading the ultimate mindset coaching toolkit where we walk you through step by step, how to work with your first practice client, everybody starts somewhere. This is where you should start. The link is in the show notes. It's totally free. And it'll take the guesswork out of how to actually sit down and work with a client.
Lindsey 38:50
Okay, as Breanne did, she did not know how to do this. Now she's making half a million dollars doing okay, you can do it to download the ultimate mindset coaching toolkit. And enjoy. Have fun with it. Let it be hard and just do it anyway. Alright guys, that's it. We'll see you soon. Bye for now.
Lindsey 39:07
Hey, if you love this episode, make sure to check out all of our free and paid resources over at positiveperformancetraining.com You want to take mindset training to the next level we got you. But here are three more specific ways.
Lindsey 39:20
If you want to take mindset training and live it more in your life. Definitely subscribe to this podcast. We send out bonus episodes, we have our mental Mondays, we have interviews and training episodes, definitely subscribe. If you want to teach it, meaning taking it to your athletes or your clients.
Lindsey 39:35
I highly recommend the Psychology of Competition. Again, you can check that out at positiveperformancetraining.com It is a great course that will teach you and your athletes how to have pre, during, and post-competition routines to up your performance. And if you want to learn how to have a mindset coaching business in order to sell mindset coaching, highly recommend signing up for our waitlist for our next certification cohort, which usually opens about once a year, but in the meantime, go to positiveperformancetraining.com.
Lindsey 40:02
And check out our Ultimate Mindset Coaching Toolkit which will show you exactly how to get started with your first mindset coaching clients. Again, go to positiveperformancetraining.com for all of our free and paid resources.
